Wesley Cable, owner. Rocklin, CA
Web design and SEO for local service businesses in Rocklin
I build websites that get local businesses found on Google, and I do the work myself. More calls, more booked jobs, explained in plain English.
Intake: free diagnostic
Get your free diagnostic.
We'll review your Google presence, rankings, and AI search visibility, then send you what we find. No sales pitch.
What local business owners say
Every one of these is a real Google review from a real client. There are 29 of them, all five stars.
"Wes did an absolutely phenomenal job on my website. The new site is very consistent with my brand imaging while also being professional."
"Wesley explained in clear language what I needed to do to reach my goals. So glad I reached out to him! Give him a call!"
"He just helped us launch our new site, and the experience was seamless. Fast, professional, and zero guesswork."
"Wes and his team are incredible. We love our website and our marketing plan. Keep Charging!"
What I do
Three services, plainly named. Each one exists to do the same job: make your phone ring with people who need what you do.
Web Design
A fast, clean website built to turn visitors into phone calls. Designed, written, and launched by me.
Web design in Rocklin →Local SEO
Show up when your neighbors search for what you do. Pages built around real searches, a Google Business Profile that stays active, results that compound.
Local SEO in Rocklin →Google Ads
Leads while the SEO builds. Campaigns managed to cost per job, with every call tracked back to the ad that caused it.
Google Ads management →
Who you'll be working with
I'm Wesley Cable. Before marketing, I spent nearly 30 years in finance and insurance claims, so I look at your marketing the way you look at your books: every dollar needs a job to do.
I found SEO by building a website for my own podcast and learning the hard way that a website nobody finds is just a brochure in a drawer. I taught myself search, did the work for companies around the world, then decided I would rather help the businesses in my own community, the ones I can sit across the table from.
More about me →
I run a local service business too
I started Cable Pressure Washing in Roseville with my son Harrison. I wanted to build something with him, teach him how a business grows, and show him what it takes to earn a customer.
It does one more thing: it proves the work. The same website, SEO, and ads playbook I sell to clients runs that business every day, with my own money on the line. You can look it up, watch it rank, and judge for yourself.
See Cable Pressure Washing →Real results from real clients.
These numbers come straight from my current clients' Google Search Console accounts, pulled in July 2026. It is the same data they see in their own accounts, and the same data you would see in yours.
Organic growth that compounds.
GSC · 15 months
Cumulative organic clicks by month: 14, 31, 49, 65, 86, 112, 159, 208, 233, 258, 315, 378, 447, 542, 637.
Google Search Console, Custom Events of Sacramento: 637 organic clicks in the first 15 full months after tracking went live, with monthly clicks growing from 14 to 95.
Organic clicks, year over year
An event rental company grew from 18 to 95 monthly organic clicks in twelve months.
Best month on record
June organic clicks for a pest control company, up 42% from the June before.
Search impressions, year over year
A business law firm grew from 2,400 to over 4,000 monthly search impressions.
Your numbers next
A free diagnostic shows where you stand today. Get started →
Dominating the Local Pack across industries.
Four PipelineOS clients in the Google Maps pack: auto glass, junk removal, plumbing, and business law.
How I work
Three steps, in plain English.
Free diagnostic
I review your website, your Google presence, and your competition, then send you what I find. No sales pitch, and the findings are yours to keep.
A plan in plain English
You will know what I am building, why it matters, and what it costs before anything starts. No jargon and no surprises.
The work, done by me
I build, you approve. Every lead source gets tracked, so when the phone rings we both know what caused it.
Local, in person, easy to reach
I live in Rocklin and work with service businesses across Placer County and Greater Sacramento. If you want to meet in person, we can. Coffee works.
When you call, you get me. When you text or email, I answer, usually the same day. There is no account manager between you and the person doing the work.
Ready when you are.
Tell me your website or business name and I will send you a free diagnostic of where you stand. If we are a fit, great. If you only want the findings, they are yours to keep.
Get Your Free DiagnosticFAQ
Questions we get asked.
How long before I see results from PipelineOS?
It depends on the strategy. With paid ads (Google, Facebook, Yelp), you'll see results faster because those are more immediate. With SEO, it takes longer for Google to trust you and see you as an authority in your area. Depending on your market and competition, you could be looking at up to six months to see real results from SEO. That's why we layer on paid ads: they give you more immediate results while SEO builds over time.
What's included in the monthly check-ins?
We go through your leads together: calls by source (website, Google Business Profile, Yelp, Google Ads, etc.), which ones booked, and where each one stands. It's also your chance to ask about tweaks or changes you want to make. And you never have to wait for the check-in; call or text anytime and you get me.
How much does PipelineOS cost?
Website builds start at $3,500, and most projects land around $6,500 depending on size. Ongoing SEO and management starts at $700 a month, with a six-month minimum because search results take time to compound. If ads are part of the plan, your ad budget goes straight to Google, and ads management is priced separately: $2,000 setup plus 15% of ad spend. You will see every number in writing before anything starts.
Can I cancel anytime, or am I locked into a contract?
We require a six-month minimum commitment. Here's why: there's significant upfront work to set everything up: call tracking, pipeline stages, automations, integrations. We do far more work in month one than we charge for in the setup fee. The six months gives us time to implement everything properly and get you to real results. It protects both of us.
How do you measure success? What metrics do you track?
We track calls by source, answer rate, speed-to-lead, booked estimates, won jobs, and revenue per job. Every month we review your leads together: where they came from, which ones converted, which ones didn't, and why. That's how we know if something's working and what needs to change. No fluff. Just real data tied to your bottom line.